What Type of Sticker Paper Should I Use? (Matte, Glossy, Vinyl + More)

Choosing the right sticker paper can feel confusing when you're just starting out. There are so many options, you keep asking yourself "What type of sticker paper should I use?"

Each type of paper has its own benefits (and quirks), so the one that works best depends on how you plan to use your stickers, whether it's for your planner, as gift tags, or to sell in your sticker shop.

In this guide, we'll walk you through the most popular types of sticker paper, when to use each one, and how to pick what's right for you.

I'll also share a few beginner tips help you avoid common mistakes (like cutting too deep or smudging your prints).

Why Sticker Paper Matters

Different types of sticker paper might look similar at first glance, but they can behave very differently depending on:

• Your printer type (inkjet vs. laser)
• Whether you're cutting by hand or using a machine
• Your project's purpose (crafting, labeling, selling, etc.)
• If you want the stickers to be waterproof or durable

That's why there's no one-size-fits-all answer when it comes to finding the best paper for sticker-making. It depends on what you're making and how you plan to use them.

Let's walk through the most popular types of sticker paper.

1. Matte Sticker Paper

Best for: Planner stickers, journaling, labeling, everyday crafts

Printer compatibility: Inkjet or laser (confirm on the packaging)

Matte paper has a smooth, non-shiny finish and is the easiest to work with, especially for beginners. It's great for projects where you want to write on the stickers, like:

• Calendar labels
• School name tags
• Meal-planning stickers
• Chore charts

Because it's not glossy, you don't get smudging. It also cuts beautifully on Cricut and Silhouette.

Tip: Choose matte paper if you're just starting out. It's affordable, forgiving, and perfect for practice.

2. Glossy Sticker Paper

Best for: Decorative stickers, photo-based designs, branding

Printer compatibility: Inkjet or laser (But if you're using an inkjet, there's a risk of smudging.)

Glossy paper gives your stickers a shiny, polished look. It's perfect for vibrant color prints and any project that needs to look more "finished", like:

• Scrapbooking embellishments
• Small business logo stickers
• Kids' reward stickers

However, glossy paper can be tricky to work with because:

• It takes longer to dry (Tip: Let printed glossy sheets dry for at least 15 minutes before cutting, to avoid smudging.)
• It can be harder to kiss cut cleanly
• You can't write on it easily without a permanent pen

3. Vinyl Sticker Paper

Best for: Waterproof stickers, outdoor use, mugs, water bottles

Printer compatibility: Mostly inkjet

Vinyl sticker paper is thicker and more durable than standard sticker paper. It has a slightly plastic feel, which makes it water-resistant before you even add a laminate layer.

Use this paper for:

• Outdoor labels
• Laptops and water bottles
• Durable product packaging
• Stickers you'd like to sell

Vinyl comes in matte, glossy, and even clear options. It's a great step up when you're ready to make longer-lasting, professional-looking stickers.

4. Clear Sticker Paper

Best for: Minimalist labels, glass jars, branding

Printer compatibility: Inkjet or laser

Clear sticker paper creates transparent stickers which are perfect for projects where you want your design to blend into the background. 

They look great on:

• Homemade product jars (think candles or jam)
• Logo stickers for packaging
• Minimalist planner designs

Make sure to choose the right kind for your printer. Just like for vinyl, inkjet clear paper can smudge easily. Give it time to dry and avoid too much ink saturation.

Tip: Designs using white or light colors may disappear on clear paper, so I recommend doing a test print first!

5. Waterproof or Weatherproof Sticker Paper

Best for: Outdoor use, tumblers, lunchboxes, or stickers to sell

Printer compatibility: Mostly inkjet, but check the packaging if it's compatible with laser

Waterproof paper is specially coated to resist smudging and water damage. This type of paper is often made of vinyl or has a weatherproof top layer.

It's best used for:

• High-quality stickers to sell
• Anything that needs to withstand wear-and-tear
• Durable planner stickers, especially if they're laminated

Some waterproof papers don't need lamination. But if you want to be extra safe, adding a clear laminate sheet can help protect against scratching and fading too.

Tip: Not all "waterproof" papers are created equal, so take care to read reviews and do a test print and cut first.

What to Consider Before Choosing a Sticker Paper

To help you choose the best sticker paper for your project, ask yourself:

Do I want to write on these stickers? → Matte

Do I want them to look shiny and bright? → Glossy

Will they be exposed to water or wear? → Vinyl or Waterproof

Do I need them to blend into a background? → Clear

Am I just getting started and want to keep things simple? → Matte

My Recommendations for a Beginner's Toolkit

If you're just starting out and want an easy win, try this combination:

• White matte inkjet sticker paper
• Canva for designing stickers
• Print on high-quality settings
• Cut with scissors or a Cricut Joy Xtra

Once you've made a few sheets you feel confident about, then you can try experimenting with vinyl, clear, or glossy paper.

Want Help Choosing What to Make Next?

If you're excited to try all these different paper types but aren't sure what kind of stickers to make, I've got a freebie to help you out.

Grab my Free Sticker-Making Inspiration Guide, packed with creative ideas for:

• Seasonal stickers
• Fun occasions
• Everyday uses
• Beautiful themes to try with any paper

You'll be inspired to create something you can be proud of, whether it's for your planner, your grandkids, or even your future sticker shop.

Click here to get the Free Sticker-Making Inspiration Guide now!

Final Thoughts

The simple answer to "What type of sticker paper should I use?" is:

Start with matte paper, test your prints, and explore from there.

Don't feel like you need to buy every kind of paper right away. With the right project and a little practice, you'll quickly learn what works best for your style, printer, and creative goals.

Ultimately, the best sticker paper is the one that helps you create something you're proud of.